Jeffrey Selingo's Who Gets in and Why: A Year Inside College Admissions is a great book-- well-written, compelling, and chock full of telling anecdotes and vital information; here are a few things I learned:
1) ignore the mail . . . it's random-- you are NOT being recruited by Princeton if you have 1350 on your SAT and a 3.7 GPA and happen to get sent a brochure;
2) there are hidden agendas-- more men, more English majors, more people from five states away, more people that pay;
3) elite colleges are more difficult to get acceptance now but the rest are not;
4) you need a cohesive story of why you actually want to go to a particular college . . . colleges track website visits, they pay attention to who visits and attends admission presentation, they like legacies, they know who opens emails, etc . . . colleges are trying to figure out who will go to the college-- not give an award of acceptance;
5) Early Decision serves the needs of the college "a hell of a lot more" than the needs of the student-- again, colleges are trying to lock-in people who will pay full tuition or play football or boost SAT scores or increase diversity . . . so you're probably not going to get into your reach school just because you apply ED . . . and you won't be able to shop around and negotiate;
6) Selingo breaks colleges into "buyers" and "sellers" . . . sellers are well-known schools with low admission rates and a brand name-- buyers are schools that need to purchase a class of incoming students-- and they need to offer more discounts to excellent students to lure them in . . . there are some excellent schools in both categories-- and many state schools are "buyer" schools that should be considered . . . but it's best to apply to some of each and then weigh the finances and merits of the schools;
7) rich white people take advantage of using sports to get into school more than people of color . . . while basketball and football may admit a number of black students, most of the other sports-- lacrosse, gymnastics, sailing, soccer, rowing-- have mainly white participants, often rich white kids who played elite, club versions of these sports for their entire childhood;
8) college essays could be helpful, but most are "mind-numbingly boring" and deal with several topics: overcoming an athletic injury; dealing with depression, anxiety, or sexuality; or discovering themselves on a trip . . . honest slice-of-life essays have the best chance of capturing admissions' officers severely depleted attention;
9) it's very difficult to determine the cost of a college-- the sticker price is often not indicative-- and the maze of subsidized and unsubsidized loans, financial aid, grants and scholarships is difficult to navigate, even for guidance counselors-- it sounds worse than buying a used car;
10) don't get sold on the tour . . . a tour is just a tour and it's easier to improve the quality of the tour than it is to improve the quality of an undergraduate engineering program;
11) slow down and don't get caught up in Early Decision . . . Selingo hope the COVID might turn some of this process on its ear: less reliance on test scores, college recruiting students the way they recruit athletes, students searching for what they want to do at school-- not for a particular brand name, government subsidies and encouragement so selective schools can take more middle and lower-income kids, he also hopes that some of these brand name universities enlarge their classes; the actual price of college could become more transparent and that students and parents expand the field beyond just certain selective colleges . . . there's no perfect fit and no perfect college-- you need to be very flexible in your shopping;
12) most importantly, everyone involved agrees that college admissions is a short-sighted, out-of-your-control process and you can't get too caught up in it;
13) here are some random bits of advice from the appendix:
--worry about what you do in high school, and less about standardized tests;
--use freshman year to explore your academic and extra-curricular interests;--take the hardest courses available, but also what interests you;
--keep your grades consistent and don't blow off senior year;
--don't ask for recommendations from the usual suspects;
--make your initial college list about your needs and fuss with names later on;
--visit any campus, not just schools you want to go to;
--connect with colleges;
--think about the money;
--think about each application individually, not collectively;
--be sure those who recommend you know you;
--figure out the narrative you want to tell;
--it doesn't really matter what college you go to-- people with the same grades and SATs make the same amount of money whether they go to Harvard or Penn State;
--mindsets and skills matter more than colleges and majors;
--the majors you think are a guarantee to make money aren't necessarily that. . . the top quarter of earners who majored in English make more over their lifetime than the bottom quarter of chemical engineers . . . even history graduates who make just above the median income for that major do pretty well compared to STEM . . .
and most importantly, don't get too wound up about this because college admission is not the end-all-be-all:
"one cannot tell by looking at a toad how far he will jump"
for more on this topic, check out This American Life: The Campus Tour Has Been Cancelled . . . the pros and cons of college admissions in a post-standardized test, pandemic universe.