1/20/2009

While I was making coffee Monday morning, I remembered the classic bit in Airplane! when Jim surprises his wife because he asks for a second cup of coffee, and she thinks (in voice over, of course) "Jim never asks for a second cup of coffee at home," and then later, after some turbulence, when Jim barfs into a bag, she thinks, "Jim never vomits at home"-- this was a great gag based on an old Folgers commercial, but now that the media is so fragmented (the loooooong tail), and you can't rely on the fact that everyone has seen the same commercial or watched the same television show or heard the same music or shared any particular media experience, does comedy have to be broader to avoid being obscure?