Facebook Doesn't Want You To Read This (or Does It?)

Many liberals believe we need the government to protect us from the power of corporations and corporate lobbying, and many conservatives believe we need corporations, capitalism, and competition to protect us from unchecked government power-- and, in modern America, whether you think the corporations or the government is winning this battle is often determined by your political persuasion; Republicans are desperate to repeal Obamacare and end this heinous government intrusion into our personal lives and the Trump administration has given corporations a healthy tax cut, meanwhile Democrats lament the death of the EPA and how corporations will now be able to pollute with impunity, no check on externalities such as lead, carbon emissions, toxic air pollutants such as benzene and dioxin, and the return of invasive coal mining and believe the government is the only referee who can prevent greedy business and lobbying interests from destroying our air and water . . . and obviously there is truth to both sides and-- ideally-- there will be checks and balances between the two (although conservative economist Luigi Zingales argues that big corporations and the government are one and the same in America now, especially under Trump, who is running America the same way corrupt business tycoon Silvio Berlusconi ran Italy) but Franklin Foer, in his ominously titled new book World Without Mind: The Existential Threat of Big Tech believes that in the realm of technology, the scale has irrevocably tipped towards the giant corporations (referred to as GAFA in Europe . . . we all know them: Google, Apple, Facebook, and Amazon) and their power and consequence is unlimited and while these companies promote a utopian ideal of efficient networks and unfettered information-- and argue that monopoly is the only way to realize this-- they are actually moving us towards a drone-like existence in a hive-mind, where there is no individual genius; here are a few of his points and rhetorical methods:

1) he compares the industrialization of the internet to the industrialization of the food industry-- while the technology of convenience produced wonder and efficiency, it also contributed to obesity, diabetes, our sedentary lifestyle, and a terrible environmental toll . . . Nabisco and Kraft and such food conglomerates studied us the way Facebook and Google do now, figured out how to create processed foods that would never sate our appetite and sold them to us for next to nothing (for a great book on this subject that will totally freak you out, read The Dorito Effect) and these companies essentially created food that was not nutritious but pandered to the taste of the masses; Foer sees the content of GAFA, especially in journalism, as analogous to this and worries their dominance and monopolistic tendencies will squash diversity and create homogenization . . . think about how hard it is to buy actual free-range tasty chicken now, it's impossible . . . chicken flesh has become an industrialized homogenized hormone laced water filled nutritionless fungible commodity . . . and he is worried that the same is happening to our arts and culture;

2) he also sees hope in this metaphor . . . the counter-culture food movement, which has now pervaded much of middle-class America (or at least around here) and lauds organic, local, home-grown, slow-food and encourages people to really think about and understand what they are eating offers an alternative to the industrialized food industry . . . he hopes the same can happen with the internet;

3) he worries about the power of algorithms and the fact that "data, like victims of torture, tells its interrogator what it wants to hear"

4) he points out that the "Victorian Internet," otherwise known as the telegraph, followed a similar pattern as today's internet; Abe Lincoln was obsessed with commanding his armies in the Civil War by telegraph-- the Union army strung 15,000 miles of wire, to the rebels paltry 1000 miles, and this proved to be an enormous tactical advantage . . . Western Union was best positioned to privatize this network and did so, swallowing "the weaker firms" and becoming an "implacable behemoth" that dominated for the next hundred years;

5) Google, Facebook, Apple and Amazon want the same sort of monopoly and they are lobbying hard to do so . . . they barely pay taxes, they are monopolies, the government does not seem interested in breaking them apart, they own our data, they own the media, they produce the journalism that most people read on a daily basis, they have pushed the value of the written word down to free, they don't particularly care about intellectual property or copyright law, and their hope is to produce AI that denies us our autonomy . . . but they sure are easy to consume;

6) Foer certainly has his own axe to grind-- he witnessed the demise of print journalism first-hand, from the inside, and he laments this; he notes that the New Republic paid $150 dollars for a book review during the Great Depression, and it still pays the same amount today for the same length review for the Web Site; in 1981, the average author made 11,000 dollars a year (35,000 when adjusted for inflation) and by 2015 that amount dipped to 17,500 a year . . . and he blames the big companies that run the internet and promote small news stories written for free and push anything that is behind a pay-wall down the search list . . . who has the time for that?

7) his solutions are fairly simple and practical, though they may never happen . . . the government needs to enforce anti-trust laws again; we need a new agency to protect us from these monopolies-- we got one after the 2008 crisis (the Consumer Financial Protection Bureau, to protect us from rapacious banks determined to make a profit in any way possible) and while this can't happen under this administration-- for some reason, Republicans hate consumers and the rights of citizens to be protected from corporations (just look at what's happened with the EPA) but perhaps it will happen soon enough, it will just take a big enough hack, or enough foreign meddling in our news and elections, and it will have the political impetus to move forward;

8) his final solution is one I espouse-- the refuge of print on paper; Americans are still reading books-- and the Kindle has not supplanted the actual book-- and when you're reading an actual book, the big companies can't get to you . . . you are alone with your thoughts, without advertisement, distraction, and consumer agenda; he hopes that perhaps this can happen again with journalism, that Americans will find room for long-form, intelligent, paid journalism . . . with intelligent gatekeepers, lots of gatekeepers, not just four big ones, some method of vetting and editing, and some moral purpose behind the print . . . so stop reading my stupid, poorly edited blog and pick up a copy of the New York Times or a good book and sit down and think your thoughts, without the all-knowing eye of GAFA watching your thoughts . . .

9) Franklin Foer also wrote How Soccer Explains the World: An Unlikely Theory of Globalization, which I recommend.