The Straw Ham Argument

In my composition class we're reviewing common logical fallacies, which helped me finally put my finger on the exact reason this commercial (above) has been bothering me for over thirty years-- the wacky uncle hard selling the A-1 uses the "straw man argument" to convince his nephew to use steak sauce on his burger; first, he creates a hollow and idiotic premise (no one actually believes a hamburger is chopped ham) and then he knocks down this moronic argument (of his own invention) with apparent ease . . . a hamburger isn't chopped ham . . . no, it's chopped steak! . . . but, of course, there's no mention of what a hamburger really is: cheap beef parts, laced with E. Coli and salmonella, minced and padded out with pink slime . . . the whole thing goes down so quickly that the rest of the family never questions the uncle's slick (but ham-handed) rhetoric.