I can't find a specific name for this logical fallacy, but I'm sure you'll understand what I'm talking about: sometimes people desire variety simply for the sake of variety without a perfectly logical rationale . . . and while this is illogical, there's no question that our stupid meat brains fall for this trick time after time-- this is the irrationality that causes trends in fashion and the 24 hour news cycle and the allure of social media . . . everyone knows that they should just buy some quality clothes that will last a lifetime, read Brothers Karamazov instead of an endless slew of stupid tweets, and stop following the daily political morass . . . but we enjoy the constant change, the shiny allure of the new . . . and while I think this is cognitive glitch is generally a swirling time suck, an environmental disaster, and a recipe for prodigality, I will descend from my high horse and admit that sometimes this desire for variety can be beneficial; Pitchfork, the arrogant, judgey, annoyingly opinionated and generally spot-on music site named the David Bowie/Brian Eno collaboration "Low" as the number one album of the 1970s and when I stumbled upon this last week, at first I found the pronouncement to be fairly humorous and completely absurd-- could this album really be better than Led Zeppelin IV and Exile on Main Street and London Calling and Dark Side of the Moon?-- could it even best Ziggy Stardust?-- but despite the silliness of the choice, the probably underserved number one position convinced me to listen to the album and I love it . . . I've been listening to it on repeat for a week straight; it's full of moody instrumentals that combine funk guitar and bass with ethereal synth washes (and limited saxophone, thank goodness) and when Bowie does sing, the lyrics are spare and ambiguous . . . sometimes the album feels like the soundtrack to Lord of the Rings; apparently this is Bowie in detox, after all the excess and abuse, and while I don't think it's genuinely better than Exile and Dark Side, I've played those albums out and would have no problem never listening to them again, so this variety-for-variety's-sake logical fallacy, while an obnoxious move by a hipster critic, got me listening to something I would never have discovered otherwise . . . so thanks Pitchfork, you giant douchebag and thank you stupid meat brain, for falling for this rather obvious cognitive ruse..