Malcolm Fucking Gladwell

There's nothing like the ephemeral and fleeting promise of a Malcolm Gladwell book: at the start, you truly believe when you are finished, you will understand how the world works; twenty-five years ago The Tipping Point explained how ideas moved through the society with mavens, connectors, and salesmen-- and how these people operated within the boundaries of The Law of the Few, The Law of Context, and The Stickiness Factor-- good fun and while in retrospect, these ideas only explain a few specific anecdotal incidents, reading Gladwell is still a blast-- you just have to take things with a grain of salt, check his facts, and try to apply his broad theory to some other events to see if it's true-- his new one, Revenge of the Tipping Point, is equally compelling-- Gladwell is an excellent and concise story-teller . . . this time he's explaining how epidemics happen-- how superspreaders can enlarge small area variation and how media events can change the narrative, or "overstory" as he calls it-- and while you might sometimes forget how this is all supposed to hang together, he weaves wonderful narratives about a rash of L.A. bank robberies, COVID, the opioid crisis, the Magic Third, racial redlining, Harvard admissions and obscure sports, and TV events about the Holocaust and gay marriage and they all add up to some idea about something profound which may or may not apply to the rest of the overstories of our time and culture.