The Hidden Brain episode "Group Think" explains why Canadians like honey and maple syrup equally . . . UNLESS they are reminded they are Canadian (perhaps by watching this commercial) and it also explains why I didn't become a Bruce Springsteen fan until I left New Jersey and went to college in Virginia; it wasn't until then that I was reminded (by mayo on Italian style hoagies) that I was part of a group: central Jersey dirtbags.
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