Bury This Post, Evil Algorithm . . . I Dare You

It's been nearly a year since I told you to read Cathy O'Neil's book Weapons of Math Destruction, and you ignored me . . . or perhaps you didn't ignore me, perhaps-- and this is far worse-- the algorithm that chooses what you see and don't see on social media buried this post (and wouldn't that be just what an insidiously malevolent algorithm would do? bury a post about the dangers of algorithms?) and so if this post reaches you-- and I'm not confident that it will-- then I've got something quicker and easier for you than reading an entire book: just listen to this week's 99% Invisible . . . the episode is called "The Age of the Algorithm" and Cathy O'Neil is the special guest; she reminds us that the internet is a curated propaganda machine designed to brainwash you in a most pleasant and undetectable manner, and she's not afraid to admonish all of us for allowing this to happen . . . when society is presented with a difficult question-- what makes a good teacher? what is the purpose of jail? who deserves to get a loan? what should we encounter on the internet?-- we now tend to skirt the issue and let an algorithm do the "math," because it's easier to hide behind a formula, even though the variables and values in the formula were chosen by a human, and the formula itself was designed by a human . . . and often a human who didn't have any stakes in the outcome of the equation . . . O'Neil isn't condemning all algorithms, some are incredibly useful-- in fact, New Jersey is employing an algorithm to implement bail and it has been quite successful-- but she is advocating transparency, we need to pull back the curtain and took a look at the wizard that makes these decisions, and we need to be able to see what other people are seeing on Facebook and Twitter and such, to get an idea of the fake news and political ad campaigns and other persuasive rhetoric that is happening beyond our perspective . . . and the sad thing is that the people who see this post will be the people who already know this, maybe I need to photocopy it on regular paper and drop it from an airplane.