Phones Have Little Screens

Here are two e-mails from my friend Connell, after I asked him to check out a place on Airbnb:

1) This one looks really tiny to me . . . I'm looking on my phone so that shouldn't be surprising; 


2) I just looked at the place from my computer . . . the place looks fine and the location looks great;

and so I think we can learn a valuable lesson here; Marshall McLuhan was right, the medium does embed itself within the message-- if you look at an apartment on your phone, it looks claustrophobic and tiny, but if you view it on a 27 inch monitor, it looks spacious and inviting . . . and this brings me to my actual message: the youngster at my workplace that watches Madmen on her laptop is NOT watching the same television show that I am watching; she is watching a show about what happens to Don Draper (Richard Whitman) while I am just gawking at props and sets and furniture.