It's Gotta Be the Shoes, Right?

The power of brands is fascinating . . . if I say the words "Dolce Gabbana" to a high school class, it doesn't make much of an impression on most of the kids, but several students (usually female) will have an instant and visceral reaction-- it's like they just ate something amazingly satisfying and delicious-- and I find it odd that I don't know exactly why they have this reaction; I know that Dolce & Gabbana makes high end shoes, but I don't know what the brand means (the way I know what it means to own a Subaru) but apparently that doesn't matter, just uttering the syllables in a passionate voice can elicit sighs and moans from a select few-- which is a testament to the product, the advertising, or a combination of both.