One Pill Makes You Larger . . . and One Pill Makes You Italian

One pill makes you larger, and one pill makes you small-- and according to Steve Silberman in his article in this month's Wired magazine-- it doesn't matter if the pills are made of sugar, as placebos are consistently vying with mood enhancing drugs in effectiveness, as long as they are administered by a caring physician, and even the color of the placebo has an effect: yellow sugar pills are the best anti-depressants, red pills are the best stimulant, green pills reduce anxiety, and blue pills make a good tranquilizer . . . unless you are Italian-- why?-- because Italians associate the color blue with vigor and athleticism, as their national soccer team is the Forza Azzurri.