If you're looking for more reasons to hate Ronald Reagan and Ronald McDonald, here they are: in the late 70s, the Federal Trade Commission put out a report that ran over 6,000 pages, with undeniable testimony from experts that children could not understand the difference between content and advertising and thus warranted special protection in this regard-- many countries banned advertising to children entirely (Norway and Quebec) and in most other countries severely restricted it . . . but not the United States:
"When Reagan appointed Mark S. Fowler as commissioner of the FCC on May 18, 1981, children's television would change dramatically . . . Fowler championed market forces as the determinant of broadcasting content, and thus oversaw the abolition of every advertising regulation that had served as a guide for broadcasters . . . in Fowler's estimation, the question of whether children had the ability to discriminate between the ads and the entertainment was a moot point; the free market, and not organizations such as ACT would decide the matter . . ."
and after the US deregulated, Ronald McDonald and his evil minions took over the airwaves-- it became impossible to discern between the show and the commercial (He-Man, G.I. Joe, My Little Pony, Transformers, etc) which led to some fairly awful animated art, as the show was beholden to the tie-in merchandise . . . and the rest of the advertising to kids was for sugary cereals, candy, and fast food . . . with plenty of pester power . . . you've got to catch 'em all . . . and then Ronald Reagan was given a second chance to save the children at the end of his presidency, in 1988 . . . a second chance to differentiate himself from a crazy burger-pushing clown, but he declined; a new bill to limit advertising to children sailed through the Senate and passed in the House 328-78, and was even approved by the National Association of Broadcasters, but Reagan vetoed it-- he actually "pocket vetoed" it-- claiming the bill was unconstitutional and violated freedom of speech, and that businesses could purvey whatever wares to children they wanted, in any shape or form, on our public airwaves, despite the fact that it was fairly despicable in practice (and also a contributor to childhood obesity) and because we live in America, if there's not a law, then it's a free-for-all (unlike some of the countries that regulate themselves in this department, such as Great Britain) and so Reagan cemented his legacy as another Ronald who is willing to sacrifice our children to the Greater Gods of Corporate America.
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