Do Cremains Inspire Brand Loyalty?

Although Stacey thought that Dr. Fredric J. Baur (the inventor of the Pringles can) was buried in a Pringle-can shaped sarcophagus, that wasn't quite the case: some of his ashes were placed in an actual Pringles can and the rest were put in a traditional urn-- if he was buried in a big round red coffin with the Pringles logo on it, then it would have been very hard to keep a straight face at the wake, which is the most important thing at a wake . . . not to laugh at the body-- but what I am more curious about is the effect of interring someone in a product's container-- it can't be good marketing-- and it reminds me of the scattering of Donnie's ashes in The Big Lewbowski: did Folger's actually pay to have their brand name on the receptacle?