A great moment on Madmen: ad-man Duck Phillips is meeting an ad-woman Peggy Olsen in a hotel for a "nooner," and Duck is watching TV while he waits for Peggy at their trysting place and he sees a news flash that President Kennedy has been shot and injured, but he knows his Peggy is just about to show up, and there's no way he's going to let a little thing like this ruin the romantic moment, and so he unplugs the television, and when she walks in moments later she is none the wiser, and then once they are post-coital, smoking cigarettes in bed, he says, "Do you mind if I turn on the TV . . . there's this news story that's bothering me," and then they learn that J.F.K has been killed . . . and I certainly can't blame Duck-- you can't let a national tragedy get in the way of copulation.