Chris Anderson-- chief editor of Wired magazine and author of The Long Tail-- has written a new book called Free: the Future of a Radical Price; it's about how the cost of many products and ideas is essentially moving towards zero, and that the most effective way to deal with this is to round down-- think Facebook, Google, pirated music Ryanair, drinks at Casino's, naked women at strip clubs, Linux, many web applications, and often, even commodities once they become overly abundant-- and not charge people at all, and then make your money in other ways; this interests me because I write this blog for free, of course, and I'm also often hard at "work" making digital music, which I also distribute for free . . . I do it it for the fame (pretty minor) and because it's fun to have a creative outlet that connects people, but I'm also driving the price down of entertainment people pay for, because people have limited time and there is pretty much an unlimited amount of entertainment, so if you're choosing to read this sentence or listen to a Greasetruck song rather than read or watch or listen to something you have to pay for, essentially you are making those people figure out how to compete with FREE, and the only way to compete with FREE is FREE, and make your money elsewhere . . . e.g. you're famous and everyone pirates your music, so you don't make it there, but you can sell out venues that you never could because you're music has become so popular, the trick is to offer FREE product in a market that has been driven down to FREE and then figure out how to make your money elsewhere-- and this sentence has gone on too long, but you can read Anderson's book for FREE on-line, although I recommend doing what I did-- taking it out for FREE from the library (and, of course, FREE isn't always completely free, when you take a book out of the library, it has been paid for by tax dollars, but again, when you divide the price of the book by the number of tax dollars paid by East Brunswick residents to run the library, it's close enough to FREE that our brain just rounds down to zero, and Anderson, who has experience as an economist and a physicist as well as a writer, explains all this much more coherently than me . . . and he's not constrained by a single sentence).